Big brand spells better luck for firms in NCLT

BY MAULIK VYAS
maulik.v@livemint.com MUMBAI
News


Creating a brand can lay the foundation for a great business and, in some cases, the brand can be so enduring that it retains value even when the company itself has gone bankrupt. A good case in point is the now bankrupt Kolkata-based Kitply...

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