SECOND INNINGS: CHOOSING A PROFITABLE NICHE

India’s early internet entrepreneurs, now older and more experienced, are building new businesses that are completely different from the ones that they had laid the foundation for about a decade ago. This time around, many of these successful entrepreneur

Overall, there are only about 15-20 million users who buy from e-commerce sites on a monthly basis, according to e-commerce executives Investor interest: (Clockwise from above) Satyen Kothari of Citrus Pay, Kunal Shah of Freecharge, Ashish Kashyap of Ibibo Group, and Mukesh Bansal of Myntra. ‘‘ There is evidence that the ‘‘ masses are willing to spend if you provide something of value or even for emotional reasons. APRAMEYA RADHAKRISHNA FOUNDER, VOICE-BASED CONTENT PLATFORM VOKAL

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In January 2016, Satyen Kothari spun off Cube26 from Citrus Pay, a payment gateway startup where he was one of the founders. Cube26 was meant to be a mobile banking company for the masses, but that didn’t work out. Eventually, last January, Kothari...

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